Delulu Social is a multi-platform social media scheduler I built. It posts to Instagram, Twitter, TikTok, LinkedIn, Pinterest, and Farcaster from a single dashboard. It is a spiritual successor to aperturs, which had similar goals but different execution.
Origin
I bought the domain delulu.social on impulse in May 2025. “felt like buying a domain, so got delulu[dot]social. lets see what I can make” (10 likes).
Launch
The launch tweet came in July 2025: “I got sick of juggling 6 apps just to post one piece of content.” It received 17 likes.
Infrastructure Lessons
During development, I learned a lesson about overbuilding infrastructure too early: “we overbuild infra too early. i had the whole sqs → ecs flow for posting videos but honestly for this stage lambda made way more sense. faster iteration, less overhead, easier to ship.” This experience also informed my views on Cloudflare Workers versus Lambda.