Aperturs (@theAperturs) was a social media automation platform I built under the tagline “Write once, post everywhere.” It was my first major product, born out of the pivot from Gesturs agency work toward building my own products. Launched on September 7, 2023, it aimed to let professionals manage multiple social media accounts from a single dashboard.
Launch
Aperturs launched on September 7, 2023. The date was my mother’s birthday and I “was kinda in a hurry.” The platform had a waitlist system, with “first 20 people will get a free month” offered to early signups.
I described the launch with self-aware humor: “Launching Aperturs, the social media automation platform for ‘busy’ professionals! Because who has time for real connections, right?”
Development
Aperturs participated in buildspace S5, the nights and weekends program, and I promoted it through my online presence.
The initial build used the T3 stack (Next.js, tRPC, Tailwind, TypeScript). Over time, the project migrated from T3 to Turborepo and from Prisma to Drizzle ORM.
Features added over the course of development included:
- AI content repurposing between LinkedIn and Twitter
- Scheduling posts
- YouTube integration
- LinkedIn image upload
- Team collaboration with organizations
- Content generation from topics using streaming (Next.js + tRPC)
Open Source
I eventually open-sourced Aperturs. My reasoning: “I want to prove the power of open source.”
Transition
I shifted focus away from Aperturs over time, moving on to memoize and delulu-social, the latter of which serves as a spiritual successor with similar goals but different execution.